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Corso di Laurea Triennale in Progettazione e Gestione di Eventi e Imprese dell'Arte e dello Spettacolo

Presentation of the Course


This unique three-year degree course was created in 2001; it aims is to stimulate a process of didactic innovation in line with the university reform and the demands of the labour market. The course is specifically designed to train cultural professionals to plan and manage events in the field of entertainment and arts. The skills that will be developed over the course can be applied to different technical specializations, but it is required to have general knowledge of the disciplines of theatre, cinema, music, and art. These are the main sectors of the degree course that will be examined with a historical approach, but also devoting attention to the contemporary art world. Students will also cover Economics, IT, and legal disciplines in order to develop appropriate theoretical knowledge for their chosen field.
Pro.Ge.A.S graduates will be able to fully understand the cultural and artistic fields relying on their knowledge of Italian and European legal and economic framework; they will also possess up-to-date communication instruments (IT and English language), as well as written and oral communication skills.  The course works in partnership with a range of arts organisations, public bodies, foundations, theatres, and museums that organize shows and artistic events; this will lead Pro.Ge.A.S. students to benefit from coherent and structured training.

Career prospects

The labour market our graduates are skilled for is constantly evolving in both the public and private sectors. In Italy, particularly in Tuscany, the cultural and artistic events promoted by institutions, museums, tourist bodies, local administrations, and private organizations represent a vital part of the national economy. Cultural professionals in a variety of contexts are urgently needed.
Alongside the traditional production and distribution centres for arts and entertainment, new institutions have spread throughout the territory. Local communities, in agreement with several institutions, aim at enhancing their cultural heritage using the specialised skills developed in this degree course. Theatres, museums, culture offices, schools, and art-house cinemas deal with event planning and management therefore they need expert and qualified professionals. The restoration of an asset belonging to the local artistic heritage can be an opportunity to promote events; the organization of a museum can entail artistic, performing and anthropological skills; civic and religious events require interdisciplinary managerial and planning competencies as well as a solid basic knowledge; recurring festivals and events need long-lasting management and planning skills; the development of secondary television activities requires new qualified personnel to support the production teams; the network system depends on people with developed management skills; the growing production of concerts and live music events requires high-level organizational skills; the major interest toward fashion and “Made in Italy” brand in Tuscany highlights the need for professionals able to organize specific events; tourism itself, which is of the utmost importance in Tuscany, requires new creative and inventive resources for its improvement.
Further job opportunities are related to performing arts activities within theatres, film, and music studios; they include production assistant for theatre companies or on film and television sets; stage manager in opera and drama theatres; PR consultant and press officer; front of house manager; cinema manager; film library keeper; curator or artistic director for performing arts, music and film festivals; marketing managers; safety manager, etc.
Graduates can directly enroll to the Master's Degree Course in LM65 - SCIENZE DELLO SPETTACOLO; the degree course in Produzione di Spettacolo Musica Arte, Arte tessile (Pro.S.M.Ar.T.) is taught in Prato.

Course details

In this degree course, students will cover the basics of the history of theatre, the history of cinema, the history of music and art history. After passing the introductory exams in each of these subjects, students will be eligible to approach the other specialized subjects. History courses can be combined with workshops to understand live performances (theatre, concerts, opera), plays, films, videos, slides and music, as well as discover the major music and art institutes. These specific subjects (History of theatre and music, Art History) provide students with a basic methodology to start from in order to understand the cultural environment and the relationship of the cultural operator with the existing cultural resources and legacy, taking into account the past and the present, and the development potential of local communities.

The other constituent part of this degree course is represented by economic subjects that will help develop specific knowledge in the fields of event management, economic planning and marketing, paying special attention to corporate finance and human resource management. Legal disciplines are of fundamental importance in this degree course; they provide basic Public Law principles as well as an in-depth study of Media and Performing Arts Law. Computer and telematic skills are acquired through specific courses and workshops that take place in specially equipped classrooms.

Entry requirements

The qualification to access the degree course in Arts and Entertainment Events and Enterprise Management is a high school diploma. It is required to have general knowledge of the humanities and at least one foreign language, writing skills, and computer skills. You are expected to be able to work in a group.
All students who want to enrol need to take the entry test (test di auto-valutazione) before sitting for any exam. If you do not take the entry test you will still be able to enrol and attend classes, but you will not be able to sit exams.

Structure of the degree course

To complete their course of study, students are required to earn 180 credits (on average 60 credits per year).

In addition to the main courses, various workshop activities are offered (3 credits each).

9 credits can be earned by doing an internship. Students will have the option of choosing whatever subjects they want to sit an exam for to earn 12 credits. It is strongly recommended to use at least half of these credits for essential subjects, and in particular for an exam in the L/ART-05 area, or to integrate earned credits. Students are required to contact the Orientation staff for the definition of the study plan.

For the final assessment, students are required to write a thesis (9 credits); the thesis must be at least 50 pages long and should be about management and design, history, art history, cinema, music, or entertainment.

3 credits are earned after the assessment of language skills, through automated testing at the University Language Centre - Centro Linguistico di Ateneo (

Students are required to earn 60 credits per year. Part-time students are required to earn 30 credits per year.



Attendance is not compulsory but strongly recommended. Workshop attendance is compulsory; students are expected to have 70% attendance. Every year the “Manifesto degli Studi” will specify the introductory courses among the ones provided.




last update: 10-May-2021
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