Over the three years, students will cover the fundamental concepts of the history of theatre, cinema, music, and art history. History courses may be accompanied by workshops dedicated to guided engagement with live performances (drama, concerts, opera), plays, films, videos, diapositives, or guided listening to musical pieces, as well as gaining familiarity with institutions in the music and exhibition sector. The range of subjects covering performing arts history, art history, and music equips students with a basic methodology for understanding the cultural landscape and the relationships between cultural workers and existing resources, taking into account the history, current configuration, and potential of local communities and the case-studies under investigation.

The other core component of the degree programme consists of economic-business subjects, which integrate and build upon knowledge of historical and performing arts, developing specific competencies in event management, economic planning, and marketing, with particular attention to arts enterprise finance and human resources management. Legal subjects play a central role, ensuring familiarity with the general principles of public law and in-depth knowledge of the public legal framework governing the performing arts, the production and enjoyment of events, and museum and exhibition activities, with specific attention to the institutions most relevant to future sector managers.

IT and digital training is provided through specific courses and workshops held in purpose-equipped classrooms. For the full range of courses, see the Study Plans section.

Attendance is not compulsory but is strongly recommended. Workshops have a compulsory attendance of at least 70% of classes.

The degree trains professionals capable of working across the various fields of production, organisation, promotion, and valorisation of cultural, artistic, and performing activities, with particular focus on live and performing arts, audiovisual, cultural events, communication, and cultural marketing sectors.

Expected professional profiles include: 

Event designer, who will be able to able to integrate creative, logistical, and relational competencies for the design, organisation, and management of cultural, artistic, and communication events. This figure develops event concepts and formats, planning programmes and logistics, coordinating suppliers, artists, and technical staff, managing the budget, communications, and relations with partners and institutions, and evaluating results in terms of audiences and impact. Event designers have a range of competencies in the planning and operational management of cultural and commercial events, budgeting, marketing, and integrated communication. They know how to use digital tools for promoting and managing events, coordinating teams, handling emergencies and relationships with diverse audiences. Career paths include events agencies, communication companies, local authorities, foundations, cultural institutions, arts production and promotion companies, and freelance work as an event manager or consultant for cultural projects.

Cultural Manager, who manages commercial, promotional, and marketing relations for cultural and artistic products and services, promoting their visibility and competitiveness in both national and international markets. This figure surveys relevant markets, developing promotion and distribution strategies, coordinating communications and fundraising campaigns, managing relationships with partners, sponsors, media, and institutions, and contributing to the positioning of cultural brands or arts enterprises. Cultural Managers may also work in cultural marketing, strategic communication and social media management, fundraising, sponsorship and partnership development, writing communications plans and press releases, managing relationships and intercultural negotiations. Such profiles usually find opportunities in communications and public relations agencies, public and private cultural bodies, production companies, theatres, foundations, festivals, creative industries, marketing and promotion offices, as well as in the culture and performing arts sector in general.

Production Manager, who coordinates the production and logistical phases of audiovisual, theatre, and performing arts projects. Through monitoring and supporting the production and logistical phases of cultural projects, Production managers ensure their development follows deadlines, costs, and quality standards. They participate in project design and production planning, managing relationships between directors, cast, crew, and suppliers, overseeing logistics, budget, permits, and contracts, and supervising shoots or performances from a technical and organisational perspective. They have competencies in project management for audiovisual and theatre production, knowledge of production processes and the professional figures involved, as well as coordination skills, resource management skills, problem-solving skills, negotiation skills, and communication skills involving artists, technicians, suppliers, and partners. They may work in film, television, and theatre production companies, cultural event services companies, festivals and exhibitions, public and private bodies promoting audiovisual and performing activities, or as freelance managers, production organisers, or consultants.